Marketing Resume Example

MARKETING RESUME

In a Marketing resume only short and specific sentences are to be used, dealing with position, industry, relevant skills etc. During past work experiences, all sorts of contributions and achievements made to the company by the candidate must be emphasized on. The following sample will help in guiding: Peter Roger 765 Bluebird Street, Jersey, JH 7677 (323)732 323 Email: peterroger@yahoo.com OBJECTIVE Obtain marketing / management position in music industry. SUMMARY OF QUALIFICATIONS Experienced promotions director for three national web sites focusing on new and upcoming musical acts. All types of music covered from various perspectives. Thorough knowledge of music promotions specializing in Internet and radio campaigns for newly released albums and singles. Ability to communicate on various levels with advertisers, artists, corporate clients and media contacts. Capable of design and layout. Experienced in digital imaging, including pixel editing with Adobe Photoshop and digital half toning. Proficient in copywriting. ACCOMPLISHMENTS Promoted three times in one year period to Vice President In charge of Marketing at rockyourworld.com. Responsible for increasing article submission from area freelance contributing writers. Edited and provided additional creative guidance to contributors. Initiated various promotion campaigns involving live music acts in coordination with local radio and television stations. Successfully launched promotional web site geared toward local rock bands in Virginia Beach, Virginia. Focused promotions, link exchanges and advertising toward regional exposure. Traffic increase of over 700% in first year. Response surveys indicates successful regional penetration. Awarded designing woman of year award, (1997), for original artwork and marketing campaign content geared toward promotion of nonprofit classical music concerts in Newark-Delaware region. EXPERIENCE BBT Ltd., Jersey, PA         June 1999 to Present Web Site Manager / Editor – Chief Editor for rock band promotions company. Responsible for article submission, editing and tour information updates for 38 bands. All site promotional material including photographs, animation and music files are submitted for edits and proof reading prior to release to site. IHG Ltd. Boston, MD         May 1996 to May 1999 Promotions Liaison – Principal marketing consultant for outdoor billboard Promotions Company. Inventory of 1,100+ boards extending from Washington DC to Albany, New York. Initiated promotional campaigns for various regional retailers and business concerns. Implemented myriad board rotation strategies to maximize exposure over geographic areas of 5-100 square miles. Extensive use of survey data and demographic analysis for targeted marketing efforts. Divine Music, Buffalo, NY         January 1996 to May 1996 Promotions Editor – Wrote various promotions for area concert tours. Introduced company to concept of on line marketing with regional and potentially national focus. Outlined marketing plan for Internet sales campaign in conjunction with area cable television and radio spots. EDUCATION University of Jersey, Jersey, MD         December 1996 B.S. Liberal Arts, Computer Graphics Minor.